Financial automation shouldn't feel complicated
We started senqoraviax because too many businesses were drowning in manual processes that made their finance teams miserable. Six years later, we're still focused on one thing: making your operational workflows actually work for you.
Started in Canberra
Began working with mid-sized manufacturers who were still reconciling invoices by hand. Their finance directors were spending weekends catching up on data entry.
Expanded Regionally
Opened relationships across ACT and NSW after several clients asked us to help their sister companies. Word spreads when finance teams get their weekends back.
Specialised Focus
Shifted entirely to automation for businesses with 50-500 staff. This is where manual processes hurt most and where our approach delivers real relief.
What we actually do
Most automation projects fail because they're too ambitious or poorly planned. We focus on high-impact, low-risk improvements. Things like connecting your invoicing system to your accounting software. Or building dashboards that actually show what's happening with cash flow right now.
Who benefits most
Our clients tend to be established businesses going through growth phases. They've got solid operations but their back-office processes haven't kept up. Finance directors come to us when they're hiring their third reconciliation clerk and wondering if there's a better way.
Results that stick
We measure success by how long our solutions last without needing constant adjustment. Some of our 2020 implementations are still running without modification. That's the goal: build it properly once, then let your team focus on analysis instead of data wrangling.
How we approach automation projects
Every business has different pain points. But the successful projects tend to follow similar patterns. Here's what's worked for our clients.
Document Current Reality
We spend a week shadowing your finance team to understand what actually happens, not what the process manual says should happen. The gap between those two is where automation opportunities live.
Identify Quick Wins
There's always one process that's both painful and straightforward to fix. We start there to build confidence and show tangible results while planning the larger changes that take more time.
Phased Implementation
Big bang launches rarely work. We roll out changes in stages, adjusting based on feedback from the people who'll actually use the systems. Their input shapes the final design more than our initial plan does.
Baxter Ashford
Founder & Systems Architect
Built by people who understand operational frustration
I spent five years as a financial controller at a distribution company before starting senqoraviax. Enough time to develop strong opinions about which automation tools actually help and which ones just create different problems.
The breaking point was watching our AP clerk spend two hours every Monday matching purchase orders to invoices that could have been automatically reconciled. She was smart and capable, but the system made her do mindless work that software should handle.
So I started consulting on the side, helping similar businesses set up better workflows. Turns out there's real demand for someone who understands both the finance operations and the technical implementation. senqoraviax grew from there.
Practical Over Perfect
An 80% solution implemented next month beats a perfect solution that takes a year to build.
User-Centered Design
If your team doesn't want to use it, the automation failed regardless of how technically impressive it is.
Transparent Pricing
Fixed-price phases with clear deliverables. No surprise invoices or scope creep that doubles the budget.
Long-Term Support
We maintain relationships with clients for years, adjusting systems as their business evolves.
What successful automation looks like
The best projects free up time without requiring dramatic changes to how teams work. Here's what that means in practice.
Connected Systems
Data flows between platforms automatically. Sales invoices become accounting entries without manual transfer. Bank feeds reconcile overnight.
Exception Handling
Automation handles routine cases while flagging anomalies for human review. Your team focuses on decisions, not data entry.
Real-Time Visibility
Dashboards show current status without waiting for month-end reports. Management gets the information they need when decisions are being made.
Let's talk about your specific situation
Most conversations start with a finance director describing their current headaches. We'll tell you honestly whether automation can help, and what realistic improvements might look like for your operation.
Schedule a Consultation